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The Best Ways To Collect Donations Online & Improve Your Fundraising

Are you a nonprofit looking to improve your online fundraising? Read this guide with practical tips, software reviews, and a list of the services available for online donations.

    Davina Ward
  • UPDATED

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.

Charitable donations and nonprofit fundraising can benefit from learning the best ways to collect donations online. People want to do good in the world. Choosing one of the best ways to accept donations online provides people with an accessible avenue for donors to show their goodwill.

We reviewed a dozen donation software options and tools for nonprofits to collect donations online. These software solutions will allow your organization to collect donations online, minimize payment processing costs, and reduce the friction donors face when trying to give.

Below we’ll share some practical tips on how to start taking donations online and some of the best ways to collect donations online. We’ll look at some software tools and services that can help you raise funds for your cause.

Read on to find out more!

Learn More About Our Top Picks

CompanyBest ForNext StepsBest For
Donorbox

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  • Best overall online donation management software for nonprofits
  • 1.5% + processor fee per transaction
  • Full suite of nonprofit donation management tools
  • Best overall online donation management software for nonprofits
  • 1.5% + processor fee per transaction
  • Full suite of nonprofit donation management tools

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Square

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  • No monthly fee plan option
  • 2.9% + $0.30 per transaction
  • Excellent POS software integration
  • No monthly fee plan option
  • 2.9% + $0.30 per transaction
  • Excellent POS software integration

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Stripe Payments

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  • No monthly fee
  • 2.2% + $0.30 per transaction
  • Strong customization options & built-in customer engagement tools
  • No monthly fee
  • 2.2% + $0.30 per transaction
  • Strong customization options & built-in customer engagement tools

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Shopify Lite

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  • Monthly fees start at $9
  • 2.2% + $0.30 per transaction
  • Easy to implement online donations
  • Monthly fees start at $9
  • 2.2% + $0.30 per transaction
  • Easy to implement online donations

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Helcim

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  • No monthly fees
  • Processing rates start at: interchange + 0.50% + $0.25
  • Low cost processing with no commitment
  • No monthly fees
  • Processing rates start at: interchange + 0.50% + $0.25
  • Low cost processing with no commitment

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Host Merchant Services

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  • $14.99/month account fee
  • Discounted nonprofit pricing
  • Interchange-plus pricing with next-day funding
  • $14.99/month account fee
  • Discounted nonprofit pricing
  • Interchange-plus pricing with next-day funding

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Clearly Payments

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  • Monthly account fee starting at $21
  • Choose between an interchange-plus or subscription pricing model
  • Comparatively low online processing rates
  • Monthly account fee starting at $21
  • Choose between an interchange-plus or subscription pricing model
  • Comparatively low online processing rates

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PayPal

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  • No monthly fee
  • 1.99% + $0.49 per transaction
  • Accept international payments & all major payment types
  • No monthly fee
  • 1.99% + $0.49 per transaction
  • Accept international payments & all major payment types

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GoFundMe

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  • No monthly fee
  • 2.9% + $0.30 per transaction
  • Strong crowdfunding solutions
  • No monthly fee
  • 2.9% + $0.30 per transaction
  • Strong crowdfunding solutions

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Facebook

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  • No monthly fee
  • No additional transaction fees
  • Built-in tools for running social media campaigns
  • No monthly fee
  • No additional transaction fees
  • Built-in tools for running social media campaigns

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Square Cash App

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  • No monthly fee
  • 2.75% per transaction
  • Accept payments on the go with QR codes
  • No monthly fee
  • 2.75% per transaction
  • Accept payments on the go with QR codes

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Venmo

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  • No monthly fee
  • 1.9% + $0.10 per transaction
  • Built-in donation social feed
  • No monthly fee
  • 1.9% + $0.10 per transaction
  • Built-in donation social feed

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Show Fewer Options

Read more below to learn why we chose these options.

Table of Contents

Collecting Online Donations For Nonprofits: What You Need To Know

Taking donations online has many advantages. These include:

  • Freeing up manpower for other tasks
  • Being able to take donations around the clock
  • Automating processes like recurring payments
  • Storing donor information for future outreach
  • Easily promote and raise awareness of future campaigns

Finding a payment processor that works well with your needs can allow you to do all of these things, often with a nonprofit discount.

Crowdfunding and crowdsourcing are also particularly suited for the online format. With crowdfunding, people all over the country — even the world — can donate to your cause. This would be a much harder endeavor if done in person and would otherwise have been only the territory of big international charities (such as the Red Cross or Doctors Without Borders).

With crowdsourcing, places such as Facebook make it easier to designate ambassadors/team captains to help you raise funds among close friends and family for events (e.g., charity runs).

8 Best Nonprofit-Friendly Tools To Accept Donations Online

The best nonprofit-friendly tools for accepting donations online combine competitive transaction fees with excellent tools for soliciting donations across a wide variety of websites.

Below, we’ve collected five of our top choices for nonprofits.

1. Donorbox: Best Overall Online Donation Software For Nonprofits

Donorbox


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Pros

  • One-stop-shop for nonprofits
  • Automatic tax receipts
  • Customizable donation forms
  • Pay as you go

Cons

  • Additional per-transaction platform fee for each use
  • Additional fees for premium services

Why We Chose Donorbox

As the name implies, Donorbox is an all-in-one donation management software. Donorbox has just about everything a nonprofit could ask for in a donations-raising platform, and it continues to innovate new tools like its peer-to-peer campaign option.

You (or your donors) will pay a higher price for your transactions than you would if you just went directly to Stripe or PayPal, but if you can make use of the specialized infrastructure Donorbox offers, it’s easily worth it. And if you don’t need it, the pay-as-you-go pricing makes it easy to walk away or use Donorbox seasonally.

Donorbox Pricing

Donorbox offers three pricing tiers, including a Standard plan with no monthly fees, a Pro plan with a reduced platform fee, and a Premium plan for larger organizations with more complex needs. Donorbox’s prices are:

  • Transaction fees: 1.5%-1.75% platform fee + payment processing fee (Stripe or PayPal nonprofit fees, see entries below)
  • Events: 2.95% platform fee
  • Memberships: 2.95%
  • Crowdfunding: 1.5%-1.75%
  • Peer-to-peer: 1.5% main campaign fee, 2.95% for supporters’ campaigns

Donorbox Features

Donorbox features include:

  • Customizable donation forms and buttons
  • Fundraising pages
  • Credit and debit card processing
  • Mobile wallet support for Venmo, ApplePay, PayPal, GooglePay, and Mercado Pago
  • Payment links
  • Support for 44+ currencies and 11 languages
  • 15+ integrations
  • Fundraising coaching (premium)
  • Peer-to-peer fundraising tools (see below)
  • Crowdfunding
  • Membership infrastructure
  • Event ticketing

Peer-to-peer fundraising is a new feature offered by Donorbox that allows your supporters to launch personalized campaign pages to raise money on your behalf.

Donorbox Contract Requirements

Donorbox uses, by default, a pay-as-you-go model. If you’re not processing transactions with it, it won’t cost you any money. Custom plans may have different requirements.

Donorbox donor data can be exported as a .csv file.

Get Started With Donorbox

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2. Square: Best Online Donations Processor For Online & In-Person Donations

Square


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Get a free card swiper from Square at no cost when you create a free account. Claim your card reader.

Pros

  • Impressive feature set
  • Easy to use
  • Excellent support for in-person transactions
  • Pay as you go

Cons

  • No nonprofit discount on transactions

Why We Chose Square

While Square doesn’t offer specialized pricing for nonprofits, its feature set is robust enough to handle most of your donation collection needs without having to shell out extra money for software. If you’re mainly accepting donations online, there are cheaper options, but Square’s infrastructure for supporting in-person payments and donations is second to none.

Using Square for nonprofits is pretty much a no-brainer if you’re already in the Square ecosystem or take a lot of donations in person. We especially love that Square comes with a host of free business productivity features that can be useful to nonprofits managing donations.

Square Pricing

Square charges 2.9% + $0.30 for online transactions, including donations.

Square Features

Square features include:

  • Donation buttons and templates
  • Payment links and QR codes
  • In-person transactions with cost-effective hardware
  • Recurring payments
  • Free online store
  • Event ticketing
  • Credit and debit card transactions
  • Bookkeeping tools
  • Customer engagement tools
  • Numerous integrations

Square Contract Requirements

Square’s pricing is pay-as-you-go, so you’ll only pay for transactions. Customer data can be exported from Square as a .csv file.

Get Started With Square

Read our in-depth review

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3. Stripe: Best Processor For Customizing The Donor Experience

Stripe Payments


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Pros

  • Can accept donations from around the world
  • Excellent nonprofit discount rate
  • Feature-rich
  • Pay as you go

Cons

  • Nonprofit discount makes some advanced Stripe features more expensive
  • Developers needed for first-party installation

Why We Chose Stripe

We love Stripe for its wide variety of customization options that allow your nonprofit to custom-tailor your donor’s experience, including making it more streamlined and simple.

You may have noticed that some other entries on this list use Stripe as their backend processor, which speaks to how effective its online infrastructure is. Not only that, but implementing Stripe for nonprofits means you can take advantage of one of the better flat-rate transaction fees on the market.

Be aware, however, that using Stripe directly comes with a higher learning curve for installation. Another thing to note: accepting the nonprofit fee will make some Stripe features that would normally be free have an additional cost per transaction.

Stripe Pricing

Stripe charges nonprofits 2.2% + $0.30 per transaction.

Stripe Features

Stripe is one of the most prolific online payment processors, with powerful eCommerce tools. It also offers a number of features which may be tempting for tech-savvy nonprofits. Stripe features include:

  • Custom donation forms and buttons
  • Ready-made donation forms through Stripe Checkout
  • Payment links
  • Limited in-person transaction support with Stripe Terminal
  • Recurring payments and subscription management
  • Free online store
  • Credit and debit card transactions
  • Supports 47 countries and 135 currencies
  • Bookkeeping tools
  • Customer engagement tools
  • Powerful developer tools
  • Numerous integrations

Stripe Contract Requirements

Stripe uses a pay-as-you-go pricing model, so you’ll only pay for transactions. Donor data can be exported from Stripe as a .csv file.

Get Started With Stripe Payments

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4. Shopify: Best Online Donation Processor For Ease Of Use

Shopify Lite


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Pros

  • Extensive platform for donations and sales
  • Nonprofit discounts on transactions
  • Automatic tax receipts
  • Easy-to-use

Cons

  • Monthly fee
  • Features can get expensive

Why We Chose Shopify

If you want extensive eCommerce support and don’t want to hire a team of programmers, Shopify is a great all-in-one platform. Yes, there’s a monthly fee, but with numerous tiers to choose from, you can purchase as much Shopify as you need. It also doesn’t hurt that you’ll get access to Stripe’s excellent nonprofit discount rate.

Shopify Pricing

Shopify plans range from $9/month to $99/month with a 10% discount if you pay annually. Shopify Payments uses Stripe by default, so it’s possible to take advantage of Stripe’s 2.2% + $0.30 nonprofit transaction rate. Using a different processor will add up to a 2% fee on each transaction in addition to what your processor charges.

Shopify Features

Shopify offers some of the most thorough eCommerce tools in the business. As it happens, Shopify for nonprofits also has a lot to offer. It’s also a convenient way to get access to Stripe’s payment processing tools without having to implement them yourself.

Shopify features include:

  • Donations through Shopify Payments (Stripe by default)
  • Reduced transaction fees with advanced plans
  • Buy/donate buttons
  • Email marketing
  • Recurring payments
  • POS integrations
  • Extensive eCommerce tools
  • Unlimited user accounts
  • Absurd number of integrations
  • Credit and debit card transactions
  • Automated tax receipts
  • Crowdfunding
  • Blogging functions
  • Application forms for volunteers

Shopify Contract Requirements

Shopify is a month-to-month service, so you can cancel at any time. You can export your donor list as a .csv.

Get Started With Shopify Lite

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5. Helcim: Best Affordable Online Processor For Nonprofits

Helcim


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Pros

  • Interchange-plus pricing with clearly disclosed rates
  • Discounted processing rates for qualified nonprofits
  • No monthly fees
  • No long-term contracts

Cons

  • Card reader is on the expensive side
  • Monthly fee for interchange-plus plan

Why We Chose Helcim

We love that Helcim uses interchange-plus pricing, which tends to save businesses money over the far more common tiered pricing model most processors use. Additionally, card brands often offer discounted interchange rates for payments processed for qualified nonprofits. Helcim passes on those savings to its customers, so charitable organizations stand to save even more when they begin accepting donations online.

Nonprofits using Helcim can set up a hosted donation page, operate a virtual terminal, set up recurring donations, and much more. Helcim really shines as a payment processor that keeps costs down without sacrificing the quality or quantity of features offered.

Helcim Pricing

Helcim uses an interchange plus pricing model with nonprofits getting discounted interchange fees. Helcim’s pricing for online transactions start at interchange + 0.50% + $0.25. These rates decrease as your processing volume goes up.

Helcim Features

There are an impressive set of features that come with your free Helcim merchant account, including:

  • Recurring donation management
  • International payment support
  • Hosted donation page
  • Donate buttons
  • Virtual terminal
  • In-person POS options
  • Invoicing
  • QR code payments
  • Payment links
  • CRM tools

Helcim Contract Requirements

Helcim users pay monthly and don’t have to worry about any long-term contracts or early termination fees.

Get Started With Helcim

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6. Host Merchant Services: Best Online Donations Processor For Complex Processing Needs

Host Merchant Services


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Pros

  • Transparent interchange-plus pricing
  • Discounted nonprofit processing fees
  • Strong customer support

Cons

  • Add-on services and fees increase costs
  • Monthly account fee

Why We Chose Host Merchant Services

Host Merchant Services’ operates a special program for charitable organizations, HMS Gives. This service offers reduced payment processing rates for nonprofits which can save your organization money. Additionally, Host Merchant Services operates several programs designed to give its customers the best prices available, including a dedicated small ticket program.

Further, Host Merchant Services offers strong payment processing features, including accepting mobile wallets such as Apple Pay and Android Pay, online reports, next-day funding and more. With a wide variety of features and several ways to customize your processing plan features, we think that Host Merchant Services is a great option for accepting online donations.

Host Merchant Services Pricing

All Host Merchant Services clients are put on an interchange-plus pricing plan, with no monthly minimums, long-term contracts, or early termination fees. Host Merchant Services online processing fees start at: Interchange + 0.35% + $0.10. However, rates are lower for nonprofits and as your processing volume increases.

Host Merchant Services Features

While Host Merchant Services may not have features that are as robust as some of the other options on our list, we believe that the processor offers every essential payment processing feature for a non-profit organization. Host Merchant Services’ features include:

  • Virtual payment terminals
  • Next-day funding
  • Accept all major forms of payment including Apple Pay and Android Pay
  • Shopping cart integrations
  • Web hosting
  • eCheck processing
  • Multiple POS options
  • Mobile payment processing

Host Merchant Services Contract Requirements

Host Merchant Services clients may cancel at any time, as there are no early termination fees or long-term contracts.

Get Started With Host Merchant Services

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7. Clearly Payments: Best Online Donation Processor With Subscription Pricing

Clearly Payments


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Pros

  • Choice of interchange-plus pricing or membership pricing
  • Low online payment processing rates
  • Month-to-month billing with no ETFs
  • Next-day funding

Cons

  • Some fees not disclosed
  • Monthly fee for interchange plus plan

Why We Chose Clearly Payments

We chose Clearly Payments because it’s one of the rare payment processing companies on the market that offer subscription pricing as an option. Subscription pricing can save your nonprofit organization money, by rolling markup fees and other miscellaneous payment processing fees into a single monthly subscription price.

While you’ll still have to pay a per transaction fee, there may be less cost involved on your end if you processes a high volume of donors each month. Clearly’s interchange-plus pricing plan may be a better option for smaller nonprofits with a lower processing volume.

Additionally, nonprofits using Clearly Payments can benefit from its subscription/recurring billing management tools, PCI compliance, fraud protection, hosted donation pages, and more. It’s a solid option for larger nonprofit organizations looking to reduce their online payment processing costs.

Clearly Payments Pricing

Clearly Payments offers users the choice between interchange-plus pricing or a subscription pricing model, depending on your processing volume either option could save you money.

Clearly Payments’ membership pricing starts at $99/month and $0.08 + interchange per transaction.

Clearly’s interchange-plus pricing for online payments starts at: interchange + 0.48% + $0.23 per transaction. You’ll also have to pay a $21/month account fee, if you choose this pricing plan. 

Clearly Payments Features

Clearly Payments offers several features regardless of which pricing option you choose, including:

  • Full-service merchant accounts
  • Hosted payments page via APIs
  • Fraud protection with AVS and CVV checks
  • Credit card storage for returning donors
  • PCI compliance
  • Reports
  • Clover and Talech POS integration
  • Recurring billing and subscription management

Clearly Payments Contract Requirements

Clearly Payments doesn’t charge early termination fees, so customers are free to leave whenever they’d like. You an take your Clearly Payments data with you when you leave, as the company offers data export options.

Get Started With Clearly Payments

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8. PayPal: Best Payment Processor For Accepting Multiple Donation Types

PayPal


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Pros

  • Can accept donations from around the world
  • Massive payments ecosystem
  • Discounted transaction fees for nonprofits
  • Pay as you go

Cons

  • Inconsistent customer service
  • Transaction fee is high for micro-donations

Why We Chose PayPal

Practically everyone’s heard of PayPal, but maybe not everyone knows that PayPal gives a discount to qualified nonprofit businesses. In fact, using PayPal for nonprofits is fairly beneficial, as PayPal makes it easy for your nonprofit to work with them, no matter its size.

If you’re taking care of a lot of your own software and UI needs, PayPal’s simplicity and ease of setup can make it easy to start taking payments quickly. Just be aware that the cost of microdonations through PayPal is very high.

PayPal Pricing

PayPal charges registered 501(c)(3)’s 1.99% + $0.49 per transaction.

PayPal Features

PayPal features include:

  • Donation buttons
  • Peer-to-peer donation links through PayPal.Me
  • In-person transactions through PayPal Zettle
  • Credit and debit card transactions
  • Mobile wallet support for Venmo, ApplePay, PayPal, and GooglePay
  • Bookkeeping tools
  • Over 200 countries and 25 currencies supported
  • Numerous integrations

PayPal Contract Requirements

By default PayPal is a pay-as-you-go service, meaning you’re only paying transaction fees. There’s no commitment. Donor data can be exported as a .csv.

Get Started With PayPal

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Our Methodology For Choosing The Best Online Donation Software For Nonprofits

We reviewed 14 of the most popular payment processors and software for accepting donations online. Each option that earned a spot on our list adheres to the following standards:

  • Competitively priced
  • Pricing transparency
  • Accepts all major credit cards
  • Can be effectively used for collecting donations

As donations are one of the major sources of income for nonprofits, we made a point to choose payment processors that were fairly priced and offered clearly disclosed processing rates. While you’ll find that our list includes processors with a range of pricing models and fees, each option offers a competitive price rather than a prohibitive one.

Additionally, we looked for options that accept all major forms of credit cards. As the primary goal of implementing online donation options is to make it as convenient as possible for donors to give, it made sense to ensure that all major credit cards were accepted. We’ve also included some options with less common payment options, such as Apple Pay, QR code payments, and Android Pay.

Finally, we looked for payment processors that could be effectively used for nonprofits. Most payment processors are heavily geared toward serving businesses, so we looked for processors that offered features and tools that could be effectively used by nonprofit organizations collecting donations.

Why We Didn't Choose These Online Donation Platforms

Fundly: Stripe Offers A Better Discount

Fundly seems to be a great option for nonprofits who are looking to accept donations online without having to deal with extra fees and monthly costs. However, it’s pricing model is a little strange. Fundly’s only listed cost for users is the payment processing fee charged by Stripe, their partner payment processor.

However, Fundly lists this fee as 2.9% + $0.30 per transaction. As Stripe offers a nonprofit discount that charges qualified nonprofits only 2.2% + $0.30 per transaction, it’s more cost effective to use Stripe directly and get that discount.

DonorPerfect: Expensive Plan Options

As a comprehensive donation management platform, DonorPerfect was considered as an option for our list. However, when we dove into DonorPerfect’s pricing, we found that its cheapest plan starts at $99/month plus payment processing costs.

As affordability was one of the primary factors that we considered for the best online donation software, we couldn’t recommend DonorPerfect. On our list, you’ll find Donorbox, which offers a plan with no monthly fees and comparable donation management features.

However, for nonprofits with large budgets, DonorPerfect offers a wide range of donation management tools and features that are designed to help nonprofits maximize giving.

Alternative Ways To Collect Donations Online

There are several small business credit card processing solutions and donation management software options that enable nonprofits to collect donations online. However, those solutions only work best for nonprofits with websites.

Don’t have a website to collect donations online? Check out these alternatives for collecting donations without a website.

 

1. GoFundMe: Best For Crowdfunding A Nonprofit Venture

GoFundMe


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Pros

  • World’s largest charitable crowdfunding site
  • No platform fee
  • Donors to 501(c)(3) organizations get a tax-deductible receipt
  • Funds can be kept regardless of whether goal is hit

Cons

  • Poor customer support
  • Some campaigners have difficulty withdrawing funds

Why We Chose GoFundMe

GoFundMe has taken on a reputation for raising money for personal causes, but there’s no reason it can’t be used to crowdfund nonprofit agendas.

GoFundMe has a narrow use case, but it’s one of the most straightforward ways to crowdfund a nonprofit. You get to keep everything you raise regardless of whether you hit your funding goals. And while it’s possible to offer rewards to backers, you aren’t required to.

GoFundMe Pricing

GoFundMe charges 2.9% + $0.30 per transaction.

GoFundMe Features

GoFundMe offers:

  • Crowdfunding tools
  • Versatile campaign uses
  • Keep-what-you-raise terms
  • Tax-deductible receipts to nonprofit donors

Get Started With GoFundMe

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2. Facebook: Best For Collecting Donations Via Social Media Campaigns

Facebook


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Pros

  • No fee to use
  • Plenty of fundraising tools
  • Huge global reach

Cons

  • Users who aren’t Facebook ad-buyers may have reduced visibility

Why We Chose Facebook

If you’re running a smaller-scale charity or nonprofit, you can take donations without paying anything extra (besides the costs required by your payment processor) if you run your campaign entirely on Facebook. Given that so many people are already on Facebook, making your campaign Facebook-exclusive probably won’t affect your reach at all.

A lot of people use a combination of Facebook, Facebook Messenger, and Instagram. If you’re a small nonprofit that doesn’t have much of its own infrastructure, leveraging Meta’s venerable social media tools can be a low-cost way to reach your prospective donors.

Facebook Pricing

There are no additional fees for using Facebook Pay to conduct your campaign. However, there are reports that Facebook’s algorithms do not, shall we say, prioritize campaigns that aren’t buying ads.

Facebook Features

Facebook’s charitable giving tools require you to first set up a business page and designate it as a nonprofit. From there you’ll have access to:

  • Donate buttons for Facebook, Messenger, and Instagram
  • Fundraisers
  • Donation matching
  • Allow other users to fundraise on your behalf
  • Event creation

Get Started With Facebook

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3. Cash App: Best For Collecting Donations On The Go

Square Cash App


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Pros

  • Easy to use
  • Popular P2P transaction app
  • Pricing is favorable for micro-donations
  • Cash tags are convenient and easy to remember

Cons

  • Limited functionality

Why We Chose Cash App

Cash App is a popular P2P application that’s on many users’ smartphones, which makes it easy to take donations on the fly. Further, Cash App’s transaction pricing is favorable for micro-donations, making it a good tool for collecting a little bit of money from a lot of people.

Cash App is Square’s P2P payment app. While limited, it can be an easy way to accept donations without any other infrastructure.

Cash App Pricing

Like Square, Cash App does not offer any nonprofit discounts. By switching over to a Cash App business account, you can accept non-personal transactions. These cost 2.75% per transaction.

Cash App Features

Cash App offers the following features:

  • App-to-app transactions
  • QR code payments and payment links
  • Unique “cash tag” identifier for easy payments
  • Bitcoin transactions

Get Started With Square Cash App

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4. Venmo: Best For Collecting Donations For In-Person Events

Venmo


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Pros

  • Easy to use
  • Integrates with PayPal ecosystem
  • Good pricing for P2P transactions
  • Built-in social feed for promotions

Cons

  • Fees for gateway-based transactions are high

Why We Chose Venmo

Venmo can be a low-cost way to collect donations so long as you’re making them directly with the Venmo app. The social feed aspect of Venmo, while controversial for individuals, can be a major asset for nonprofits that want to promote their activity to other Venmo users.

Venmo is another popular P2P transaction application and is a part of the greater PayPal ecosystem. Venmo’s pricing structure makes it very cost-effective for in-person transactions, less so for website integration.

Venmo Pricing

Venmo does not offer nonprofit discounts. Business transactions on Venmo cost 1.9% + $0.10 each if made through the Venmo app. Venmo transactions made through PayPal Checkout or Braintree cost 3.49% + $0.49.

Venmo Features

Venmo offers the following features:

  • App-to-app transactions
  • QR code payments and payment links
  • Venmo debit card
  • Social feeds
  • Bitcoin, Ethereum, Bitcoin Cash, and Litecoin transactions

Get Started With Venmo

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Can You Collect Donations Online For Free?

It is possible to collect donations online for free, but this typically means passing on the transaction fees to your donors. Someone is still bearing the cost of each nonprofit payment processing transaction.

Whether or not this is worth doing depends on your fundraising strategy. Passing on costs to your donors requires disclosure and adherence to the policies of the processor. Sometimes simple and cheap services don’t provide the breadth or depth of features that could help you reach a larger pool of donors.

8 Tips How To Get More Donations Online & Improve Your Fundraising

There are a lot of good causes in the world, and while yours is just as worthy as the rest, the fact is, every one of these causes is drawing from a limited pool of charity money so they can do their version of good. In other words, you’ll have to compete with them.

We admit that we don’t know the secret to fundraising success, but we have come across various tips that might help in the course of researching this article. We’ve compiled them below:

  1. Have A Compelling Story: Fundraising is a matter of the heart, so if you can’t reach your potential donor’s emotions, you probably won’t be able to get them to open their wallets. Think about what motivated you to spend an enormous amount of your own time on your charity and write that down in one sentence. Then expand that one sentence into a couple of paragraphs. Let the paragraphs sit for a few hours or days, then reread them. If they move you, then they’ll likely move others. Understand that this is supposed to be hard, but it’s important that you get this one right.
  2. Start With Those You Know: Your friends and family are the ones most likely to understand your passion, so start with them. And don’t forget that donation doesn’t always mean money — see if they can donate their time too. You’ll need volunteers to help you do all the work that’s ahead.
  3. Use Social Media: Remember those friends and family that you asked for donations? Ask them to donate their social media contacts too. Make sure you have accounts for Facebook, Twitter, Instagram, and whatever else you can think of (and have time to update). Ask your friends and family to spread the word by liking, retweeting, and generally publicizing your cause outside your immediate circles.
  4. Set Up A Focused Donation Page: The donation page where people enter their donation information should be laser-focused. It’s the place for people to send you money, so there should be no distractions.
  5. Make The Donation Process Easy: Make it easy for your donors to give you money. Give them options on how they want to pay, whether it’s debit or credit card, ACH, bank transfers, or even PayPal. The fewer clicks/buttons they have to hit, the better.
  6. Track Your Donations: The best accounting software for nonprofits can help you maximize the money you receive by making it easy for you to track donations and where they came from. For example, Quickbooks for nonprofits offers some useful features and integrations for nonprofits accepting donations online.
  7. Contact Reporters: Once you’ve exhausted your friends and family, you’re ready to expand your circle of possible donors. The fastest way to do this is to contact your local reporters. They’re always looking for a good story, and they already have social media accounts or even specific emails set up to collect possible story ideas. Just look at the byline in newspaper articles or watch the local news to find out what these are, then contact them, sending them your already-prepared summary of your charitable cause. Don’t give up too easily if you don’t hear back. Follow up a couple of times, if necessary.
  8. Tell Your Donors What You Did With Their Money: When people donate, they want to know if they’ve actually made a difference. So tell them. Give updates on your social media accounts. Post pictures and videos of what you’ve been able to accomplish while also telling them what more you still have to do. This way, when you do have to go back and ask for more money, it’ll be easier because they know that their money had an impact.

What Is The Best Way To Collect Donations Online?

Hopefully, you now have a better sense of how to get donations online. Ultimately taking donations online means payment cards, ACH/bank transfers, and similar. With the tools we profiled in this article, you can easily see and compare your costs of using such services. And if you wish to analyze donor data, we’ve touched on software platforms that can help too.

Just in case your fundraising efforts fall short of expectations, however, you won’t necessarily have to give up. There might be other sources of money (such as loans for nonprofits and grants for nonprofits) that you can draw from. If you’re successful in getting a loan or a grant, that money might be able to tide you over until you can show some actual results from your charitable efforts. After that, you can try again with online donations.

Whatever you do, be persistent. Nothing worth doing is easy, so if you feel strongly about helping others in some way, keep at it, and one day, you’ll get the donations you need.

FAQs: How To Collect Donations Online

Is PayPal or Venmo better for nonprofits?

PayPal’s discounted nonprofit rate makes it a better choice for typical online transactions. However, so long as you’re sticking to peer-to-peer transactions, Venmo may be a cheaper option for limited campaigns.

What is the best way to accept donations online?

The best way to accept donations online is through a payment processor that matches your campaign’s size and strategy.

Can I accept donations on my website?

You can accept donations on your website by using a payment processor that offers a payment gateway. Donations can be collected in a similar fashion to for-profit transactions, although many processors do offer tools specifically for donations.

How to legally accept donations?

To legally accept donations, your organization must be a registered 501(c)(3) under IRS tax code. However, there are other ways to raise funds for charitable ventures if your organization is not registered, including crowdfunding, partnering with a registered nonprofit organization, and organizing a donation drive.

Can I accept donations using PayPal?

Yes, qualifying 501(c)(3) organizations can use PayPal to collect donations online and will receive discounted payment processing rates.

In Summary: 8 Best Nonprofit-Friendly Tools To Accept Donations Online

  1. Donorbox:
    • Best overall online donation management software for nonprofits
    • 1.5% + processor fee per transaction
    • Full suite of nonprofit donation management tools
  2. Square:
    • No monthly fee plan option
    • 2.9% + $0.30 per transaction
    • Excellent POS software integration
  3. Stripe Payments:
    • No monthly fee
    • 2.2% + $0.30 per transaction
    • Strong customization options & built-in customer engagement tools
  4. Shopify Lite:
    • Monthly fees start at $9
    • 2.2% + $0.30 per transaction
    • Easy to implement online donations
  5. Helcim:
    • No monthly fees
    • Processing rates start at: interchange + 0.50% + $0.25
    • Low cost processing with no commitment
  6. Host Merchant Services:
    • $14.99/month account fee
    • Discounted nonprofit pricing
    • Interchange-plus pricing with next-day funding
  7. Clearly Payments:
    • Monthly account fee starting at $21
    • Choose between an interchange-plus or subscription pricing model
    • Comparatively low online processing rates
  8. PayPal:
    • No monthly fee
    • 1.99% + $0.49 per transaction
    • Accept international payments & all major payment types

    Alternative Ways To Collect Donations Online

  1. GoFundMe:
    • No monthly fee
    • 2.9% + $0.30 per transaction
    • Strong crowdfunding solutions
  2. Facebook:
    • No monthly fee
    • No additional transaction fees
    • Built-in tools for running social media campaigns
  3. Square Cash App:
    • No monthly fee
    • 2.75% per transaction
    • Accept payments on the go with QR codes
  4. Venmo:
    • No monthly fee
    • 1.9% + $0.10 per transaction
    • Built-in donation social feed
Davina Ward

Davina Ward

Expert Analyst & Reviewer
Davina joined Merchant Maverick in 2022, covering small business payroll and accounting. She began writing for small businesses in 2018 and has since gained expertise in the SaaS industry. She earned her Bachelor’s of Arts in English Literature from SUNY Geneseo in 2018. She currently resides in New York.
Davina Ward
View Davina Ward's professional experience on LinkedIn.

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